Coming Soon: Illamasqua’s Generation Q Collection!

Hey True Believers!

This Fall, Illamasqua will be coming out with their Generation Q collection which is for every man, woman, any age, any gender, and any ethnicity. I love the message behind this campaign as I don’t think who you are or how old you are or what you look like should define your love of makeup or your ability to wear it. Everyone should be able to express themselves no matter what. With that being said, with this campaign, they chose people who aren’t models that include a wide array of ages and ethnicities and even men as well to represent this collection and to “model” it for the campaign . 

The Details:

All products and shades included in Generation Q have been formulated and chosen irrespective of age, race, gender or sexual preference to give everybody the tools to express their alter ego. Illamasqua is standing up against the industry rule of “only wearing matt” products and concealing your real identity under a sea of “beige” after a certain age. Complementing and empowering your true beauty, shimmer is adorned to accent, highlight and lift features. Generation Q is a celebration of today, where beauty and creativity has no sell by date.


  • Powder Eye Shadow in Slink (soft champagne, shimmer finish)
  • New Liquid Metal in Focus (cool brown metal, metallic cream)
  • Powder Eye Shadow in Forgiveness (rich chocolate plum, matt finish)
  • New Pressed Pure Pigment in Queen of the Night (blackened plum, shimmer finish)


  • Lipstick in Magnetism (deep raspberry pink)


  • New Intense Lipgloss in Opulent (rainbow beige) 
  • New Intense Lipgloss in Boost (blueberry violet)


  • New Nail Varnishes in Creator (magical black)
  • Charisma (deep raspberry pink)

GLEAM ($26) 

Lightweight compact highlighter, iridescent formulation lifts and highlights wherever applied.

  • Gleam in Aurora (Light champagne, pearlescent finish)


  • New Powder Blusher in Allure (dusky rose pink shimmer)


  • New Precision Ink in Wisdom (antiqued gold)

Look for Generation Q in stores in September 2012!


3 thoughts on “Coming Soon: Illamasqua’s Generation Q Collection!”

  1. It’s so great to see a makeup line that includes older women as their marketing range. So often, it seems companies think that as soon as women cross some arbitrary number of years, they suddenly forget all the things they love and who they are and become drastically different people, and that those who continue to do as they please are suffering from Peter Pan syndrome or are mutton dressed up as lamb. There is no greater and more encouraging joy as a younger, but not young woman approaching the tail end of that set demographic age range than to see this company make the decision to use the silver haired foxy lady elder as their model!!!

  2. Damn straight, Who care’s what age you are?! You don’t stop feeling creative because of a number! And colour/shimmer/glitter is always eye-catching if you carry it with confidence and apply it well.

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